Aleba & Co. is a New York City-based boutique public relations firm that specializes in adventurous arts and music programming. Since 1997 we have represented the full spectrum of classical, world and new music—artists, institutions and curators who both define and defy their categories.


We fervently believe in the wizards behind the curtain. We have raised the profiles of some of music’s most intriguing curators, such as Miller Theatre’s Melissa Smey (and before her George Steel), World Music Institute’s Par Neiburger, New York Festival of Song’s Steven Blier and Michael Barrett, and Bang on a Can’s David Lang, Michael Gordon and Julia Wolfe.

We enjoy launching new enterprises, such as Yale School of Music’s Yale in New York series at Carnegie Hall, and the rebirth of the Brooklyn Philharmonic under artistic director and conductor Alan Pierson, shaping their stories from the beginning. In 2015 we began working with the visionary opera director R. B. Schlather on his site-specific installations, and also The Crossing, the extraordinary chamber choir dedicated to new music and conducted by Donald Nally. Two young indie opera companies we work with are Experiments in Opera, the fun and fearless composer collective, and Heartbeat Opera, known for their radical interpretations of masterpieces.

In addition to year-round clients, we have taken on many special projects. Recent highlights include Lincoln Center Festival 2017, the American Academy of Arts and Letters’ unveiling of the reconstructed Charles Ives studio, Steven Schick’s two-night solo percussion extravaganza in New York, and the world premiere of Charles Wuorinen and Annie Proulx’s opera Brokeback Mountain in Madrid’s Teatro Real.

Beyond classical, Aleba & Co. publicizes dance, jazz, and all types of world and experimental music. We represent the World Music Institute and have worked with downtown iconoclasts Elliott Sharp, Gary Lucas, Dave Soldier, clarinetist David Krakauer, and the music comedy duo Polygraph Lounge.

We also promote one-off recordings; examples include the best-selling Songs and Poems for Solo Cello CD by Philip Glass, written for and recorded by Wendy Sutter on Orange Mountain Music, PRISM Quartet’s discs on XAS Records and Innova Recordings, and titles for Cantaloupe Music, Sony Classical, Universal Classics, Knitting Factory Works, Nonesuch and Tzadik.